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iPad deliveries remain squeezed as Apple prioritises iPhones

iPad deliveries remain squeezed as Apple prioritises iPhones
iPad deliveries remain squeezed as Apple prioritises iPhones 1

iPad deliveries remain squeezed as Apple prioritises iPhones
Malaysian consumers will have to wait around 54 days for the space grey, 256 GB iPad. (AP pic)

TAIPEI: Consumers are still waiting up to nine weeks for delivery of new iPads as Apple struggles to clear a backlog that emerged last year amid the global chip and component crunch, according to Nikkei Asia’s analysis of more than two months of shipping data.

Nikkei Asia has been tracking the delivery times for Apple products in 25 key countries and regions, including the US, China and Japan, since early November.

Customers ordering a new iPad (64GB model) on Apple’s website on Jan 28 faced an average wait of about 50 days, a slight improvement from the 55-day delivery times for iPad orders placed in early December.

Wait times for new iPhones, meanwhile, have shrunk dramatically, from over a month late last year to around 10 days for some models.

Apple CEO Tim Cook told investors on the latest earnings call that the iPad was the only product category that did not grow in the October-December quarter due to the supply constraints. “But overall we do see an improvement in the March quarter in terms of the constraints going down versus what they were in the December quarter,” he added.

Nikkei Asia’s latest analysis, however, shows that some Asian markets still face lengthy wait times. Consumers in the Philippines, for example, would have to wait up to 63 days if they ordered a space gray, 256 GB iPad on Jan 28. For consumers in Malaysia, the wait time is about 54 days, the data indicates.

Apple says the shortage of so-called legacy node chips has hit the iPad particularly hard, which led to revenue for the segment dropping 14.1% on the year to US$7.3 billion in the three months through December. Legacy nodes are the less sophisticated semiconductors that handle such tasks as power management and display functions.

“Since iPads have greater than 8-inch displays, they need a lot of display drivers and unfortunately display drivers are produced at legacy process nodes — which is at the core of the semiconductor supply crunch,” said Wayne Lam, senior director of research at CCS Insight, a London-headquartered research firm.

Despite a reputation as the world’s top procurement power, Apple was not able to avoid supply constraints last year as the global supply crunch hit a wide range of industries.

To cope, the company began reallocating some shared components from the iPad line to the new iPhone 13 series to ensure smooth production of its flagship product ahead of the holiday season.

By early December, Apple saw signs of improvement in the supply chain and told iPhone assemblers to gear up production ahead of the Lunar New Year to meet consumer demand for the various holiday seasons around the world.

As a result, delivery times for the latest iPhones and Apple Watch have shortened significantly. For the 256 GB iPhone 13 Pro, the delivery time on average for 25 key countries has shortened to about 10 days, Nikkei Asia’s analysis shows.

This is down from about a month for orders placed in mid-November. Apple Watch 7 delivery times also fell to about 10 days from more than a month over the same period.

Differences in display types, not just size, are another factor in the diverging wait times, according to Lam, who points out that iPads use LCD displays, while iPhones and Apple Watches use more advanced OLEDs.

“LCD display drivers are heavily reliant on legacy silicon process nodes to produce,” Lam explained. “OLED displays tend to require less and use more advanced silicon processors.”

Compared to supplies of legacy node chips, those of advanced silicon processors are less constrained because of the relatively smaller demand and high priority that chipmakers place on their production due to more lucrative returns.


iPad deliveries remain squeezed as Apple prioritises iPhones 1
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